Creating things that don’t exist

Walmart and Google are entering the voice-shopping market – alongside the other big online players, Amazon and Apple.

Walmart’s goal is to “create customer experiences that don’t currently exist“. Is that a good thing?

It is almost certain that Walmart will have conducted extensive market research to see whether people actually want it and how to do it most appealingly.

What is far less clear is whether they have thought about how to create these new experiences responsibly. It is entirely possible that people will love it all, but that it will change the shopping dynamic in some adverse way (less ‘family time’?). Or it may dramatically improve life for the time-poor.

Either way, the actual social impacts of such a move should be explored.

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