Is it really a good idea to 'integrate CSR'?

The DTI is keen to ‘integrate’ CSR into ‘the mainstream’ of corporate practice. This sounds like a good idea. But what happens when integration is achieved? Will the mainstream have absorbed CSR leaving no trace? Or will CSR have absorbed the mainstream? The real purpose of CSR is surely to challenge the mainstream from another point of view – so ‘integration’ is a very mixed blessing.