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Elephants and BATs

I heard yesterday how BAT thought about their social repsonsibility. An extremely slick presentation. It is not surprising that CSR has got a bad name. The marvel was how large an elephant it was possible to have in the room without naming it! It appeared that they do not know, or do not wish to share, how many deaths their products cause. And if a significant group of your stakeholders will not talk to you, what is the significance of what the rest say?