Kraftwork cut out

The CEO of Kraft hints that the Cadbury approach to the social – and enviornmental – bottom lines may not be dead.

According to her, not only are reports of job deaths ‘greatly overstated’, but there is likely to be some activity building public-private partnerships in the developing world.

Kraft will have its work cut out to ensure that Cadbury’s approach really does live on. And how far will Cadbury’s ethical intent permeate Kraft? As yet, there appears to be no statement on either Kraft’s or Cadbury’s websites about any new approach to its responsibilities.

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