According to Channel 4’s website, Shilpa has said that “The only thing I really hope to keep is my self-respect and my dignity”. It’s a pity some of the other participants in Big Brother don’t have similar ambitions.
Channel 4 doesn’t seem to have much time for its own dignity either. And this is the same company which says that “Channel’s role goes beyond creating powerful television. In terms of corporate responsibility our mission is to inspire and challenge the behaviour of our people our producers and suppliers and our audiences to promote positive social, environmental and personal change.
Carphone Warehouse has apparently had enough. So why can’t Channel 4 intervene? It’s only a game isn’t it, not a religious rite?