Sustainability: how much is enough?

WBCSD, the business-for-sustainability club, has got the idea of limits. WBCSD’s vision 2050 set out some scenarios for business sustainability. Now WBCSD plans to update this through linking up with the Stockholm Resilience Centre and putting numbers on how far businesses can go, based on SRC’s nine Planetary Boundaries.

This is good news. And it would be even better if this approach were adopted by more than the (admittedly significant) WBCSD membership.

But the translation of global limits to boundaries for the activity of an individual business is not straightforward. It also carries huge implications for business-as-normal. So it will be interesting to see if the likes of BP and Coca-Cola, for example, commit themselves to limiting their activities.

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